Last Updated: 22 January, 2026
This Privacy Policy describes how Hangzhou Jingzang Network
Technology Co., Ltd., 杭州景藏网络科技有限公司, or Scenic,
herein referred to as: ("Company", "we",
"our" or "us") collects, uses, shares, and
stores personal information of users located in the People’s
Republic of China ("China") through the Scenic mobile
application (the "App", “Platform”), websites,
software and related services accessed via any platform or
device that link to this Privacy Policy. Our services are
provided and controlled by Hangzhou Jingzang Network Technology
Co., Ltd. We are committed to protecting your personal
information and complying with the relevant laws, regulations,
and technical specifications. This policy outlines how Scenic
collects, uses, stores, and protects the personal data of users
aged 18 and over in connection with our platform. It covers the
types of data we collect, the purposes of collection, the
sharing of and to third-party services, user rights (including
consent, access, correction, and deletion), and our data
protection practices under applicable jurisdictions.
This
policy applies to the products and services provided by Scenic,
but does not apply to information/services (including any
third-party applications, websites, etc.) contained in or linked
to by Scenic’s products or services. Such information/services
are operated by the third party’s personal information
protection policy or similar regulations.
When using our products or services, you may need to authorise
us to collect and use your personal information in the following
situations:
Registering and logging into your account.
- Before using Scenic's products/services, you must
first register an account to become a Scenic member. During
registration, you must provide either a mobile phone number or
email and set a password to create a Scenic account. You can
also opt to provide both as a way to help with account recovery
incase you forget your password. If you opt not to provide
either sign up methods, you may not be able to create an account
or use Scenic's products/services.
- You understand
and agree that all actions you take on Scenic after logging in
with your Scenic account represent your own actions. All
electronic records generated from your Scenic account operations
are valid evidence of your actions, and you bear full
responsibility for any consequences arising therefrom.
- We
may collect the following categories of personal information:
--
Account and Profile Information: name, age, username, password,
language, phone number, email address, account information, and
profile image, etc.
-- Verification Information: full name,
ID & ID type, ID number
Providing you with products or services.
Such as creating routes, posting echoes and posts,
participating in team navigation, chatting, or accessing
personalised recommendations.
Sharing content, including
routes, posts, media, and team events.
Controlling the
visibility of your content, including: Public (visible to all
users), Team Shared (accessible only to participants of a
specific team route), and Private (visible only to you).
Additionally,
certain metadata (such as timestamps, geolocation, or
contribution points) may be associated with your content and
displayed to others based on your visibility settings. We
encourage users to use visibility settings cautiously and remind
users to avoid posting sensitive personal information in public
areas.
- Based on the above usage scenarios, we may collect
the following categories of personal information:
--
Messages: information you provide when you compose, send, or
receive messages through the platform’s messaging
functionalities. They include messages you send through our chat
functionality when communicating within team chats. That
information includes the content of the messages and information
about the message, such as when it was sent, received, or read,
and message participants. Please be aware that messages you
choose to send to other users of the platform will be accessible
by those users and that we are not responsible for the manner in
which those users use or share the messages.
-- Clipboard
Information: texts, images, and videos, found in your device’s
clipboard, with your permission. For example, if you choose to
initiate information sharing with a third-party platform, or
choose to paste content from the clipboard onto the platform, we
access this information stored in your clipboard in order to
fulfil your request.
-- User-generated Content: photos,
videos, reviews, comments, text, hashtags, and the associated
metadata, such as when, where, and by whom the content was
created.
-- Usage Data: app interaction history, preference
settings, friends, paused passengers or followers and other
connections, along with information you share through surveys or
your participation in research, promotions, marketing campaigns,
events, or contests such as your gender, age, likeness, and
preferences.
Automatically collected information.
-
Such as:
-- Detailed Location, Travel, and Route Data:
Location and route information is collected, for example, in the
form of GPS signals (combined with a time stamp), IP address and
other information from sensors and receivers on or around your
device, on which the App is installed and/or activated. This
location and route information is saved to a route history of
all the trips you have made while using the App. The types of
location data we collect depend in part on your device settings
and/or your account settings. For example, depending on your
selected device settings and/or your account settings, we may
collect information about your location and travel (or lack
thereof), also while you are not using the App, in order to be
able to send you route recommendations, or let you know when
planned trips are nearing their start dates and time.
--
Device Information: IP address, device type, operating system,
app version, mobile carriers, time zone settings, network type,
device IDs, screen resolution, app and file names and types,
battery state, audio settings and connected audio devices. We
automatically assign you a device ID and user ID. When you log
in from multiple devices, we will be able to use information
such as your device ID and user ID to identify your activity
across devices. We may also associate you with information
collected from devices other than those you use to log in to the
Platform.
-- Usage data: We collect information regarding
your use of the Platform and any other User Content that you
generate through or upload to our Platform.
-- Image and
Audio: We may collect information about the images, videos, and
audio that are a part of your User Content, such as identifying
the objects and scenery that appear, the existence and location
within an image of face and body features and attributes, the
nature of the audio, and the text of the words spoken in your
User Content. We may collect this information for content
moderation, for demographic classification, for content
recommendations, and for other non-personally-identifying
operations.
-- Metadata: When you upload or create User
Content, you automatically upload certain metadata that is
connected to the User Content. Metadata describes other data and
provides information about your User Content that will not
always be evident to the viewer. For example, in connection with
your User Content, the metadata can describe how, when, and
where, and by whom the piece of User Content was created,
collected, or modified and how that content was formatted.
Metadata is also used to successfully complete “Waymarks” and
“Route Adventures” when taking routes that have such content.
Behavioural Analytics and User Footprint Data.
- Purpose of Collection:
To improve user experience,
enhance route and content recommendations, and understand how
Scenic is used, we collect limited behavioural data relating to
how users interact with our app interface and content.
This
includes tracking how long users view content, which filters or
map features they use, and how they engage with routes or
stories.
We use this information to:
-- Measure and
improve the performance of Scenic’s features;
-- Suggest
content that aligns more closely with user interests and
preferences;
-- Identify usability issues and optimise
design;
-- Ensure fair visibility of content within the
community.
We do not use behavioural data for advertising
purposes or share it with third parties without explicit
consent.
- Categories of Data Collected:
Depending on
your app activity, Scenic may collect the following non-personal
interaction data:
-- Page and session duration;
--
Time spent viewing individual content items;
-- Scroll
depth and interaction patterns;
-- Map interactions such as
zoom, drag, and view changes;
-- Filter selections and
route discovery actions;
-- Engagement signals (likes,
comments, saves, shares, and follows).
These data points
are pseudonymised and cannot, by themselves, identify an
individual user.
- Collection and Processing Method:
Behavioural
data are recorded through a secure in-app telemetry system.
Data
are processed as follows:
-- Information is temporarily
stored locally on your device and transmitted only after you
have granted tracking consent.
-- When transmitted, data
are encrypted in transit (TLS 1.3) and anonymised before
storage.
-- Processing takes place within Scenic’s
analytics infrastructure, hosted in Mainland China, and results
are used to refine recommendations on the “Home” and “Discover”
feeds.
- Legal Basis for Processing:
We process
behavioural analytics data only with your consent, as required
under the Personal Information Protection Law (PIPL) of the
People’s Republic of China.
You may withdraw your consent
at any time by navigating to:
Me > Settings > Content & Activity >
Analytics.
- Retention Period:
Behavioural analytics data are
retained for no longer than 180 days from the date of
collection, after which they are either anonymised or
permanently deleted.
Aggregated, non-identifiable metrics
may be stored for longer to support long-term trend analysis and
system performance monitoring.
- Data Security and
Storage:
All tracking data are transmitted over secure,
encrypted channels and stored in encrypted databases.
Access
is limited to authorised Scenic personnel within data
engineering and analytics departments.
An automated audit
trail logs all access to behavioural datasets.
- Your
Rights:
Under the PIPL, you have the right to:
--
Access and review behavioural data associated with your
account;
-- Request correction or deletion of inaccurate or
non-essential tracking data;
-- Withdraw consent for
analytics collection at any time;
-- Request anonymisation
of previously collected data.
To exercise any of these
rights, contact
privacy@scenicnav.com.
- Opt-Out and Consent Management:
You may disable
behavioural analytics at any time without affecting access to
Scenic’s core functions.
If you opt out, Scenic will stop
collecting session duration, scroll, and map interaction data,
though minimal functional data (e.g., crash logs) may still be
processed for operational safety.
Consent banners and
pop-ups are displayed during onboarding and before any
behavioural data are collected, ensuring users make an informed
choice.
Aggregated & De-Identified Information.
- Scenic may use aggregated, anonymised data to improve
and scale our services. This includes:
-- Understanding how
users interact with scenic routes.
-- Identifying popular
regions, features, or pain points in the user journey.
--
Optimising our recommendation systems.
-- Supporting
research into sustainable travel, outdoor behaviour, and route
accessibility.
- This data does not include personally
identifiable information and cannot be used to trace activity
back to an individual user.
- Scenic may also share
aggregated insights with business partners, tourism boards, and
community organisations. For example, to support safe trail
management or promote eco-friendly travel initiatives.
-
Aggregated or de-identified data is not subject to this Privacy
Policy.
As explained below, we use your information to improve, support
and administer the Platform, to allow you to use its
functionalities, and to fulfil and enforce our Terms of Use. We
may also use your information to, among other things, show you
suggestions and promote the Platform.
We use your
information to:
- Provide, personalise, and improve the App
and services. For example: Use your location and route
information and/or search query history to provide navigation
services, best route recommendations, route alerts, and to
provide information about Waymarks, Route Adventures and other
places and attractions in your close vicinity.
- Verify
your identity and protect your account security, in compliance
with laws, regulations, and other legal obligations
-
Enable navigation and scenic route suggestions
- To provide
you with access to sensitive and personalised features
-
Detect and prevent fraud, misuse, and illegal activity on the
Platform.
- To sync your preferences, history, and saved
content across devices, so as to enable community engagement
(e.g., posts, routes, chat, etc.).
-- Access to certain
Scenic services may require permission to use your device's
GPS, camera, media library, and notifications. These are
requested with your consent and can be managed in your device
settings at any time.
- To use User content as part of our
advertising and marketing campaigns to promote the Platform.
-
To infer additional information about you, such as your age,
gender, and interests.
- To enforce our Terms of Use,
Community Guidelines, and other conditions and policies.
-
For any other purposes disclosed to you at the time we collect
your information pursuant to your consent.
Profiling: We do
not engage in profiling, which results in legal or similar
significant effects, as defined under applicable law.
Storage Location: We will store the personal information of
users collected in the People’s Republic of China in Mainland
China, in accordance with laws and regulations. We implement
reasonable technical and organisational measures to protect your
data, including encryption, secure storage, and access
controls.
Cross-Border Transfer: If we need to
transfer personal information outside of China, we will:
-
Conduct security assessments as required by law.
- Obtain
your separate and informed consent as required by law.
-
Ensure recipient entities meet data protection standards.
Storage
Period: Scenic only retains personal information for the
shortest period necessary to fulfil the purposes described in
our Privacy Policy, unless a longer retention period is required
by applicable laws or regulations. Specifically:
- Account
Information (e.g., name, contact details, login credentials):
Retained for as long as your Scenic account remains active. If
you close your account, we will delete or anonymise your data
within 30 days, unless otherwise required by law.
- Route
Data, Photos, and Media: Your route data, photos, and media are
retained for as long as you keep them in your account. If you
delete this content, it will be removed from our active systems
without undue delay and from back systems within 90 days.
-
If you have previously shared a route publicly, that route may
continue to be visible to users who have already interacted with
it. For those users, the route’s associated structure, including
Waymarks and Route Adventures, where applicable, will remain
accessible within their historical records, including (but not
limited to) Completed Routes and Route Lists.
- Users who
follow these users who have interacted with the route, may also
view and interact with this users Completed Routes, subject to
their account and content visibility settings.
- Routes
aggregate user-owned content for discovery purposes only. All
photos, media, and related assets remain the intellectual
property of their respective contributors. Visibility of such
content is conditional upon the contributors continued
association with the route. If a contributor removes their
content or deletes their association with a route, their content
will no longer appear in any aggregated or shared views.
--
Effect of Deletion on Historical Records: Deletion of content or
removal of association with a route does not retroactively alter
the historical record of route completion for other users.
However, any deleted content will no longer be accessible,
displayed, or recoverable within those historical records.
- Usage & Device Data (e.g., app activity, logs,
diagnostics): Retained for up to 24 months for performance
optimisation, security monitoring, and fraud prevention, after
which it will be deleted or anonymised.
- Transaction &
Payment Records: Retained for the period required under
applicable financial, taxation, or regulatory obligations
(generally 5–10 years, depending on jurisdiction).
- Legal
or Compliance Records: Retained only for as long as required
under applicable laws, regulations, or legal proceedings.
-
However, we may adjust the retention period for personal
information in the following circumstances:
-- To comply
with applicable laws, regulations, and other relevant provisions
(for example, the E-commerce Law stipulates that product and
service information and transaction information must be retained
for at least 3 years from the date of completion of the
transaction).
-- To comply with court judgements,
rulings, or other legal procedures
-- To comply with the
requirements of relevant governments agencies or legally
authorised organisations.
-- For purposes reasonably.
necessary to maintain public interest and to protect the
personal and property safety of other legitimate rights and
interests of Scenic platform users, ourselves or our affiliated
companies, other users, or employees.
Data Deletion:
Under the Personal Information Protection Law (PIPL), you have
the right to request the deletion of your personal information
in the following circumstances:
- The agreed purpose of
processing has been achieved, cannot be achieved, or is no
longer necessary.
- You withdraw your consent to
processing.
- You terminate your Scenic account.
- We
cease providing Scenic services.
- Our handling of your
data violates laws, regulations, or our agreement with you.
When
you request deletion, we will respond within 15 working days and
either delete or anonymise your personal information, unless
retention is required by law (e.g., financial audits, regulatory
compliance, dispute resolution).
- How to request
deletion:
-- In-app Settings: Go to Settings > Journey
> and select Delete Account
-- Contact Us: Email our
Data Protection Officer at
privacy@scenicnav.com
with your account details and request.
- In the following
circumstances, certain personal information cannot be deleted
immediately:
-- Retention is required to comply with
legal or regulatory obligations.
-- Retention is required
to protect the public interest, national security, or legitimate
investigations.
-- Retention is required to exercise or
defend legal claims.
In these cases, we will securely
store your data and isolate it from further processing until it
can be deleted.
Our services are not directed at individuals under the age of
18. If you are a minor under the age of 18, or if you do not
meet other legal requirements for engaging in user activities,
please do not use this platform in accordance with legal and
policy requirements, or read tis policy under the supervision
and guidance of your guardian, and only use this platform after
ensuring that your guardian agrees to the content of this
policy.
Scenic will not actively or directly collect
personal information from minors.
If there is
evidence that a minor has registered for and used our services
without the consent of their guardian, the guardian can contact
our Data Protection Officer at the dedicated email
childsafety@scenicnav.com, and we will delete the relevant minor’s personal information
as soon as possible after verification.
Under the Personal Information Protection Law of the People’s
Republic of China, you have the following rights regarding your
personal information:
- Access your data.
-
Request correction or deletion, and withdraw consent at any
time.
- Object to automated decision-making.
- Request
an explanation of data use policies.
- You can exercise
these rights by contacting our Data Protection Officer (DPO) at
privacy@scenicnav.com.
We may update this policy based on updates to our platform products, features, and relevant legal and regulatory requirements. These updates will form part of this policy. Your continued use of the Platform after changes indicates acceptance of this policy. We will notify you of material changes via in-app notification or email, along with updating the “Last Updated” date at the top of the new Privacy Policy. We recommend that you review the Privacy Policy each time you visit the Platform to stay informed of our privacy practices.
For any privacy-related inquiries or to exercise your rights under the Privacy Protection Law, please contact our Data Protection Officer (DPO) at: privacy@scenicnav.com or call our hotline at 400-822-5665 / Weiye Dexin AI Industrial Park, Puyan Street, Binjiang District, Hangzhou City, Zhejiang Province.
Any disputes arising from this policy may be resolved amicably by contacting us through the contact information provided in this policy, or by filing a lawsuit with the Binjiang District People’s Court of Hangzhou City, Zhejiang Province.
Download our app now for instant access to a world of adventure waiting to be discovered, or reach out to our team for a product demo.
Get Started
Transforming journeys into immersive adventures by connecting travellers to picturesque routes and inspiring shared experiences.
'%3e%3cpath%20d='M14.5846%205.41699H14.593M5.83464%201.66699H14.168C16.4692%201.66699%2018.3346%203.53247%2018.3346%205.83366V14.167C18.3346%2016.4682%2016.4692%2018.3337%2014.168%2018.3337H5.83464C3.53345%2018.3337%201.66797%2016.4682%201.66797%2014.167V5.83366C1.66797%203.53247%203.53345%201.66699%205.83464%201.66699ZM13.3346%209.47533C13.4375%2010.1689%2013.319%2010.8772%2012.9961%2011.4995C12.6732%2012.1218%2012.1623%2012.6265%2011.536%2012.9417C10.9097%2013.2569%2010.2%2013.3667%209.50779%2013.2553C8.81557%2013.1439%208.1761%2012.8171%207.68033%2012.3213C7.18457%2011.8255%206.85775%2011.1861%206.74636%2010.4938C6.63497%209.80162%206.74469%209.0919%207.05991%208.46564C7.37512%207.83937%207.87979%207.32844%208.50212%207.00553C9.12445%206.68261%209.83276%206.56415%2010.5263%206.66699C11.2337%206.7719%2011.8887%207.10155%2012.3944%207.60725C12.9001%208.11295%2013.2297%208.76789%2013.3346%209.47533Z'%20stroke='%232C2C2C'%20stroke-width='2'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_4323_442'%3e%3crect%20width='20'%20height='20'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
© Hangzhou Jingzang 2025 - All Rights Reserved - 浙ICP备2025175105号
